Save The Dance
CW: Abderrahmane Mehdi Bouktache.
#activation #in-game
2023 / Art Director.
CW: Abderrahmane Mehdi Bouktache.
2 Silver at Clio Music Awards January 2024.
1 Bronze at Creative Circle Mexico March 2024.
#activation #in-game
INTRO
Across the globe, cultures and traditions hold a cherished place in our hearts, and their loss feels like a piece of our identity slipping away. Hence, when entrusted with the task of preserving UNESCO's intangible cultural heritage, our mission was to devise an engaging and enjoyable solution that would reconnect GenZ and families with their ancient musical and dance traditions, reigniting the bonds with their rich cultural roots.
︎WORK
︎ VIDEO CASE
︎ BOARD CASE
