EVERLAST
#filmmakimng #copywriting #creative
2018 / Creative Director
#filmmakimng #copywriting #creative
INTRO
We Dance - Everlast spring/summer 2019 retail campaign.
We Dance - Everlast spring/summer 2019 retail campaign.
It was a campaign for the Everlast women's division that was attended by prominent faces of women's sports.
For this collection we worked under the concept that we created "We Dance", what we wanted to achieve was to position the brand as something more than a boxing brand, but rather as a comprehensive sports brand occupying the dance niche and incorporating influencers. From dancers, boxers, foodies, writers among others, to show that everyone can dance and wear Everlast's clothes for any sport that comes to mind no matter what you do.
︎WORK
︎ VIDEO
