Rick And Morty2018 / Creative Director
2018 / Creative Director
#graphic design #photo #art direction #storydoing
INTRO
To increase the popularity of the brand we created the Zoo York x Rick And Morty Madness Collection limited edition.
Thanks to the enormous fan base that this franchise represents, it turned out to be the most successful and effective Zoo York collaboration ever.
We created multiples design for clothes, events and a social media campaign.
For the launch of this unique collab we held a skate event called "Madness Challenge". The event featured a live music show with the national trap star Polima Westcoast who was brand ambassador.
Thanks to the enormous fan base that this franchise represents, it turned out to be the most successful and effective Zoo York collaboration ever.
We created multiples design for clothes, events and a social media campaign.
For the launch of this unique collab we held a skate event called "Madness Challenge". The event featured a live music show with the national trap star Polima Westcoast who was brand ambassador.
︎WORK
︎ PHOTO CAMPAIGN
︎ LAUNCH EVENT
The event was attended by over 1,000 people and made an impact in the community consecrating Zoo York with an unforgettable comeback.
︎ PRESS
Through this event we will generate an organic relationship with the most important youth media in the country. POUSTA, which became regular collaborators of the brand.
In turn, the vast majority of specialized fashion and skate media published and talked about the collaboration.
This was unprecedented in the history of the brand in the country. From here on we follow a lot of milestones that made it possible to place the brand as one of the icons of national streetware.
︎ DIGITAL
